Project Goal:

Highlight the ways that the Acura TLX compares favorably to vehicles in its class.

Concept:

Email campaign

Execution:

To get users to engage with a dense amount of information, it was important to create a set of images that would create excitement and keep them scrolling through the design. To achieve this, the graphic was broken up into different “zones,” utilizing different background colors of a vibrant palette that reflects the excitement of the information that is being consumed.