Project Goal:

Highlight the numerous advantages Sterling McCall Auto Group offers when deciding on a vehicle to purchase.

Concept:

Email campaign

Execution:

Utilization of motion was a big part of this campaign in order to keep users engaged as they scroll through the extensive list of features Sterling McCall Auto Group has to offer its customers. A subtle pattern was made of Sterling McCall’s famous “star” logo as a way to create strong and consistent branding throughout the design. The client was very enthusiastic about the initial design, which resulted in extending the campaign across multiple dealerships in the Sterling McCall family.