Project Goal:

Create a logo and branding design for a small, independently run church that focuses on charitable outreach.

Concept:

Logo design

Execution:

The focus of this project was to create a modern, simple logo that evoked the idea of lucidity. Through discussions with the client, we came up with the idea to have light emanating from the center of the logo, creating balance. Vibrant blues were used to contrast the warm yellow flame in the center of the wordmark. From the start, we knew that the logo would be needed to be able to fit on the founder’s bus that he had converted for his missions. Thus, the tertiary logo was created in a linear monotone to provide accessibility for installation. The client was very enthusiastic about this design, and we look forward to hearing about the church’s philanthropic achievements in the years to come.