Sterling McCall Kickoff to Fall
Project Goal:
To initiate the beginning of a new football season, this sales event was designed to coordinate the rebranding of the Houston Texans. This was intended to serve as a reminder of Sterling McCall’s commitment to the Houston, TX area.
Concept:
Logo design
Execution:
Elements similar to the Houston Texans branding were incorporated to reflect the excitement of the Houston area. The color palette and several visual elements were heavily inspired by the recent rebranding of the Texans.
Sterling McCall Auto Group
Kickoff to Fall
Inspired by a bold new look for the Houston Texans football team, this sales event logo was created to promote Sterling McCall’s support for their hometown team. This event launched in September of 2024 in tandem with the start of the new football season.
Digital homepage web banner
Email blast
Electronic billboard