Gene Messer Kickoff to Savings
Project Goal:
Create a compelling sales event logo that reflects Gene Messer Auto Group’s continued support for the Texas Tech football theme to coincide with the beginning of a new college football season.
Concept:
Logo design
Execution:
Gene Messer Auto Group has been a long-time supporter of Texas Tech and their college football team. This sales event was intended to showcase their support, utilizing Texas Tech themes such as their infamous “Guns Up” hand gesture and a bold red and black color palette.
Gene Messer Auto Group
Kickoff to Savings
Based out of Lubbock, TX, Gene Messer Auto Group is a major partner of the Texas Tech football program. This logo design for their September sales event logo reflects the beginning of a new college football season and Gene Messer’s continued support of Texas Tech. A #1 and gesture was incorporated and later revised to reflect Texas Tech’s infamous “Guns Up” gesture that is used by students to show their support for their team.
Digital homepage web banner
Direct mail
Texas Tech’s mascot giving the infamous “Gun’s Up” signal.
Email blast
Alternate design concepts