Project Goal:

Create an aesthetic to match the artistic style of Josh Vietti, a hip-hop violinist famous for his covers of popular music.

Concept:

Spotify and poster artwork

Execution:

Initially, Josh Vietti approached me for a simple, one-off flyer for an upcoming concert of his, with a very short turnaround time. Through the process of collaborating with him, it became apparent that we were a good creative match, and he came back to me for several more designs over the next few months. During this process, we developed an aesthetic language to reflect modern, vibrant imagery that reflected the tone of Josh’s music. To stand out amongst the sea of artwork on platforms such as Spotify and other online platforms such as Instagram, it was crucial to create high contrast imagery so that Josh could be the main focus of the artwork. The design elements are intended to invoke a sense of mystery, inviting users to discover more about Josh Vietti’s music.