Project Goal:

Create a logo and branding design for the Beckmann Bees & Honey, a small, organically sourced honey company in Texas.

Concept:

Logo and packaging design

Execution:

Through our discussions, I learned that simplicity was the ultimate goal for Beckmann Bees & Honey. To achieve this, I created a simple color palette to mimic the warmth of honey. The name Beckmann is emphasized, with a simplified caricature of a bee near the center, occupying some of the negative space.