Project Goal:

Rebrand an Austin, Texas-based Toyota dealership.

Concept:

Logo design, branding, and email campaign

Execution:

The focus of this design was to establish a logo that was undeniably Texas-themed. The silhouette of the state sits in the negative space formed between the the lettering of the wordmark, and a lone star sits in the circle of the “O.” This creates an association of not only Texas being the “Lone Star State,” but of the North Star, guiding consumers to their dream car-buying destination, Toyota of North Austin. Toyota Red was chosen as a prominent color for this palette, with some blue and white as well to reflect the colors of the Texas state flag.